One of the greatest challenges most online businesses face today is being relevant in the eyes of search engines.
Search engine optimization (SEO) allows users to quickly look up for you online. Over time, it also helps you build authority and credibility in your niche.
According to Sytian Productions, a website development company in Manila, “Website design plays a vital role is user satisfaction and engagement. It’s also a crucial ranking factor for SEO.”
Incorporate SEO and website design together, and you’d create a seamless experience for your customers, improving your marketing efforts.
In this post, we’ll walk you through the eight ways of how web design can boost your SEO.
Makes Your Site Visually Appealing
So let’s say someone in search for answers looked up on the internet and they’ve come across your website. Sweet!
But let’s assume that you have a site that has a poor design. It’s difficult to read, and the site navigation is complicated. Chances are, they’ll go back to the Search Engine Results Page (SERP) and pick other websites.
The goal here is to make users engage and turn them into repeat visitors. Having a search engine-friendly web design will do it justice. When you focus more on infrastructure-related SEO, it will significantly boost your site’s ranking.
Also, focus your attention to the aesthetics to ensure that you speak with the audience that you’re trying to attract.
Makes Visible Call-To-Action
Aside from having a responsive web design, it’s crucial that you have the right calls-to-action (CTAs) to guide users’ behaviors.
For instance, a clear CTA on your homepage is always helpful in improving your conversion rates.
If you want your CTAs to stand out, incorporate the words “start,” “discover,” and “learn.”
Keeps Your Website Straightforward and Simple
Minimalist web designs are currently in trend these days and are a massive SEO booster. A lot of web users prefer minimal web design. It’s because the visual quality is straightforward and easy to understand.
As a result, it creates an appealing and SEO-friendly web design. Make sure that your site’s menu is the primary source of navigation. Moreover, it should be placed in a visible location as much as possible.
Makes Your Site Easy to Navigate
It’s essential that you simplify the navigation process of your site. Take note that a lot of users don’t like a website that has a difficult navigation process. That quickly turns them off, and they leave, never to return.
As much as you can, try to make your navigation process as straightforward as possible. That way, web visitors can conveniently browse through your site without the hassle.
Also, keep your site navigation intuitive, ensure that your labels are descriptive, and avoid having more than seven menu items.
Helps Capture Your Audience’s Attention
Colors can be powerful. Every color creates a specific reaction from those that view it. So, make sure that the colors you choose represent your brand, as well as the message that you want to send across.
Utilizing contrasting colors to show off various site elements such as banner headlines, CTA buttons, and other messages.
Also, let them stand out from the rest of your site. Make them look attractive and easy to remember.
Creates User-Friendly URL Structure
The URL of your website has to be search engine friendly. Otherwise, it won’t rank well on search engines.
For instance, http://www.exampleurl.com/services/item2?=2128 isn’t an SEO friendly URL. It should be something like http://www.exampleurl.com/services/socialmediamarketing.
Try to keep the number of categories in the link at a minimum, and don’t use multiple categories. Moreover, if you have to separate words in your URL, utilize hyphens instead of underscores.
Helps Improve Loading Speed
Search engines integrate different metrics in their algorithm to know which sites are the best and should be ranked the highest. These include the usage of links, keywords, and page load times.
So if your page has a slow load time, search engines will penalize it, favoring other sites that are ahead of it.
A slow loading site has a lot of issues. Low-quality hosting can also be a significant problem. So, if you have a slow loading site and experience these issues, you should make the necessary changes to improve your ranking.
Remember that when it comes to SEO design, speed matters. Every additional second it takes for your site to load, you’re losing a visitor.
At two seconds, you can lose about 12 percent of users who visited your site. Make that four seconds, and you’ll lose 25 percent of your prospects. If your site takes longer than that, you’ll lose almost half of your site traffic.
Simply put, you can double your traffic by speeding up your website.
You’d be amazed by how much your ranking will change if you switch to a high-quality hosting provider.
Makes Your Site Mobile-Friendly
A lot of people found your site via search engines using their mobile devices. But sometimes, they click a link on their smartphones and it isn’t mobile friendly. In some cases, it doesn’t load at all.
So if you think that this doesn’t make so much of a difference, think again. According to Google, internet usage coming from smartphones have now overtaken computers.
More and more people want information right at their fingertips. They’ll eventually abandon your site if it isn’t mobile-friendly.
So if you want to experience a massive boost in your SEO rankings, you should prioritize optimizing your site for mobile.
Over to You
So there you have it. Hopefully, you can apply these eight web design tips to boost your SEO and achieve the results that you want over time.