Things are changing as time passes. You might be running your marketing campaign through billboards and traditional marketing strategies if it is the 19th century. However, with the growth of technology, marketers have also shifted their paths and gears. Instead of spending too much money on getting huge posters on the roads, they now utilize modern tools and technologies to market their products. Marketers use platforms, tools, and strategies that not only cost less but create a massive impact on the user.
We are so much surrounded by the different marketing campaigns that we even did not know we see 4000 ads a day. Have you ever thought, how you as a marketer can make someone see nearly 4000 ads a day? Let me tell you how! Simply by targeting the areas where most of the people are busy nowadays, i.e. ‘internet’.
However, there are so many platforms (on the internet) you need to be targeting for the success of your marketing campaigns. With the use of technology, marketing products, and analyzing their effects has made it easy for us. Let us discuss some tech tools that can be utilized in different ways of marketing.
1. Email Marketing
According to a survey, emails are the most used way for communication within the business family. A person sends 100 emails per day on average. So, if you have a business with 30 to 40 employees, you are sending 30,000 to 40,000 emails a day. See how big it could impact if you can market your product through these emails. You can utilize so many tools for the betterment in your email marketing practices.
a. Email Triggers
These are emails that are sent in the reaction of any action taken by the user on your website. For example, you can send an automatic welcome email when a visitor lands on your site. With this email, you can easily ask him/her to buy some of your product. With tools like SendinBlue, Drip, and MailChimp, it has become easy to send automated emails and analyze all the insights.
b. Email Signatures
As per a case study, about 50% of people lands on your website through email signatures. Do not forget to add a valuable signature with each of your emails. Use Tools like Gimm.io to create catchy signatures that grab people’s attention.
2. Social Media Marketing
Social media is the biggest market, without any argue. More than 40% of the world population is active on social media that sums up to above 3 billion people. What if you can utilize social media to its best for marketing your products? It could reward you more than you think. However, your marketing needs to be on the money. An approach with the correct strategy can turn your users to buyers through social media marketing campaigns.
a. Target Right People On Right Time
When it comes to social media, gurus say that it is crucial to target a specific audience. You cannot target millennials for baby products. You need to make sure that the focus of your marketing with baby products is towards mothers. Similarly, it is necessary to analyze what is the best time to share a post or send a message. To grip the two factors, you should first get your grip on tools like Hootsuite, PostPlanner, and Pomodoro Timer. These tools keep you notified with the perfect time and allow you to schedule your posts on different social media platforms, including Facebook and Instagram.
b. Analyze Your Campaign
It is not enough if you are working a lot for creating content for your social media posts. You even need to analyze how it is working. What are the effects, and how many people have reached your post? How many of them have converted to buyers, etc.? For the purpose, tools like Sendible and MovSocial are best for you. It helps you to work with your data and calculate valuable insights.
3. Search Engine Optimization
You might be amazed to hear that Google receives more than 5.6 billion searches per day. It is the biggest search engines and how beneficial it would be if it works in your favor. To optimize Google for your business, the only strategy is performing SEO of your business website. There are so many organic and paid ways to get your site in the top of SERPs.
a. Long-Tail Keyword Strategy
Initially, it was suitable to use 2 to 3 wordy keywords for optimizing the search engine and targeting your audience. However, trends have changed now, and I’ll prefer to employ 4 to 5 wordy keywords. People nowadays search with long-tailed keywords on Google. To generate trending keywords, tools like Google Keyword Planner, Keyword.io, and WordTracker Scout can be beneficial for you.
b. Content Creation and Curation
It is not only about getting the right keywords but creating your content around those keywords is more important. Google likes simple and clear content. Try to be unique with every content on your website. Google may blacklist you if your content is plagiarized. Using tools like CrowdWriter can help you come up with valuable content for your website.
c. Search Engine Advertising
It is also known as PPC advertisement. It makes sure that your content appears on the top of Google search results. And whenever, some clicks your website link Google charges you. It allows you to market your business and product page with relevant keywords. SpyFu and SEMRush are the best tools that can help you with PPC advertisement.
d. Analyzing Your Website
It is very critical to examine the ratings and ranking of your website. If you want to know how Google values your site, simply use tools such as MOZ and Ahrefs.
Marketing nowadays is not an easy job. However, utilizing these modern tech tools can help you a bit with your marketing campaigns.